CX Consulting · Proprietary Platform

What happens at your locations does not always match what your reports show

We help organizations with multiple service points detect operational gaps, measure commercial execution and build sustainable standards.

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What happens at your locations is not always what management perceives

In operations with multiple points of sale and service, differences in commercial execution and compliance with processes and standards are common.

Without independent field measurement, these gaps tend to remain invisible to management.

See methodology
Lost sales without apparent cause

Differences in commercial execution generate disparate results between locations without clear explanation.

Inconsistent experience

The experience varies depending on who is on shift, affecting brand perception at every contact.

Gaps hard to detect internally

Daily operation failures that are not visible from management and that over time become normalized.

Teams not following processes

Each team member adapts processes to their own criteria, without control or auditable records.

From diagnosis to operational consistency

A structured process that goes beyond one-time auditing.

See full methodology
01

Diagnosis

We identify what is really happening in the operation.

02

Measurement

Field audits under real conditions, without prior notice.

03

Standards

Protocols for all teams to operate under the same criteria.

04

Action Plans

Owners, deadlines and closure control for each gap.

05

Follow-up

Periodic measurement to verify improvements are sustained.

From audit to action

Every result is available on a platform designed to manage audits, evidence, standards and operational follow-up.

Dashboards and metrics Real-time indicators and historical evolution by point of sale.
Photo and video evidence Multimedia records linked to each finding for support and analysis.
Action plans and follow-up Owners, deadlines and closure control for each detected gap.
CX Standard with digital sign Team distribution and signature with auditable records.
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gestorcx.com · Dashboard
87%
Overall Compliance
24
Audits/month
7
Active gaps

Compliance by location

Location 01
94%
Location 02
88%
Location 03
82%
Location 04
74%
Location 05
61%

Latest articles

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The Standard Is the Same. The Question Is Whether It Holds Up as Well at 11 a.m. as It Does at 11 p.m.

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The Standard Is the Same. The Question Is Whether It Holds Up as Well at 11 a.m. as It Does at 11 p.m.

An operation can show different levels of compliance depending on the shift, even when the defined standard is identical throughout the day. At service stations, this variability can show up in the greeting, the attendant's service at the pump, the offer of complementary services, the condition of the service area, or the way the interaction is closed out. Identifying at what point in the day the difference concentrates is the first step toward determining its cause (which may lie in staffing levels, workload, shift leadership, procedures, or training) before taking any action.

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Manual, Process, Procedure, and Training: What Each One Actually Does

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Manual, Process, Procedure, and Training: What Each One Actually Does

Manuals, processes, procedures, and training serve different functions within an organization. A manual gathers and organizes reference information; a process describes how a piece of work flows from start to finish; a procedure sets out the steps for carrying out a specific task; and training allows people to know and understand what they are expected to apply. Having these elements documented is a starting point — whether they actually get applied also depends on how they are communicated, taught, and carried into day-to-day operations.

21 de Sep de 2026 Read →
Experience Incident Management: When Neither the Customer Nor the Employee Is Automatically Right

Customer Experience Management

Experience Incident Management: When Neither the Customer Nor the Employee Is Automatically Right

Not everything that reaches customer service is the same. It could be a company failure, a complaint about an employee, inappropriate customer behavior toward an employee, or an ambiguous situation that needs investigation. Treating all of them the same way, assuming from the start who's right, is the most common and most costly mistake.

21 de Aug de 2026 Read →

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A first limited engagement to get objective visibility into what is really happening in your operation.

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