Tools to measure, standardize and improve the customer experience

Each organization faces different challenges. Some need to understand what is really happening at their service points. Others seek to align teams, validate standards or sustain improvements over time. GestorCX combines different methodologies to obtain objective information, transform it into concrete actions and improve operational consistency.

Mystery Shopping

Evaluations conducted by specially trained auditors acting as real customers. Allows observing how service, sales and customer care processes are executed under normal operating conditions.

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Frequent applications
Retail
Franchises
Food Service
Healthcare
Hotels
Gas Stations
Automotive dealerships
Allows detecting
Lost sales opportunities
Protocol non-compliance
Differences between locations
Service problems
Operational gaps

CX Audits

Structured evaluation programs aimed at measuring customer experience and operational execution. They integrate indicators, metrics, evidence and continuous follow-up.

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Frequent applications
Branch networks
Franchises
Multi-location operations
Commercial processes
Allows detecting
Experience gaps
Operational inconsistencies
Commercial deviations
Differences between teams

Focus Group

Qualitative research designed to understand perceptions, expectations and behaviors of customers or specific audiences.

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Frequent applications
Brand evaluation
Product launches
Concept testing
Perception studies
Market research
Allows detecting
Purchase barriers
Product opinions
Perceived value
Customer expectations

CX Standard

Design, update and implementation of service and customer experience standards. Helps all teams operate under the same criteria.

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Can include
Service protocols
Commercial processes
Operational manuals
Training
Knowledge validation
Allows achieving
Consistency across locations
Reduced variability
Faster team onboarding
Greater operational alignment

Continuous Improvement

Process aimed at transforming findings into concrete and sustainable actions. Not limited to detecting problems: seeks to solve them and verify their evolution.

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Can include
Action plans
Findings follow-up
Team retraining
Periodic measurements
Compliance indicators
Allows achieving
Gap correction
Commitment tracking
Improvement sustainability
Greater operational control

One solution rarely works alone

Organizations with the best results usually combine several tools within the same process. The initial diagnosis defines which combination is most appropriate for each situation.

Diagnosis
Mystery Shopping and Audits
Findings
CX Standard
Training
Action Plans
Follow-up
New Measurement

Which solution does your organization need?

Each project begins with a diagnosis to understand the context, define priorities and recommend the most appropriate methodology.

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